Since its founding in 1837, John Deere has seen a great many changes in its business, its products, its services. Change always comes with opportunity. And Deere has always been ready and willing to embrace it. Yet, through it all, John Deere's mission is still dedicated to those who are linked to the land – farmers and ranchers, landowners, builders, and loggers. And Deere has never outgrown, nor forgotten, its founder's original core values. Those values determine the way they work, the quality they offer, and the unsurpassed treatment you get.
For those who cultivate and harvest the land, for those who transform and enrich the land, and for those who build upon the land, John Deere is committed to your success. This commitment extends globally with a focus on six key areas – the United States and Canada, Europe, Brazil, Russia, India, and China. It’s in these areas where at least 75 percent of the world's future growth will occur. John Deere is uniquely positioned to be the equipment supplier of choice.