Standard Colors Agro Group is a leading supplier of colorants to a broad range of industries. After more than 40 years, we've developed a comprehensive knowledge of color chemistry across a variety of applications. Our Agro Group has extensive experience in the seed treatment industry and our staff collaborates closely with customers to develop customized formulations. Heubach is one of the largest global manufacturers of pigment and pigment dispersions, allows for backward integration into pigments and additives manufacturing to ensure consistent product quality and availability. Brought to you through the alliance of Heubach and Standard Colors, Agrocer® colorants, coatings and polymers are products formulated to meet global seed treatment needs and regulations.