The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers and others in the supply chain and managed as an independent organisation (independent of both commercial industry and of Government). Its purpose is to inspire its farmers, growers and industry to succeed in a rapidly changing world.
AHDB focuses on four key priorities:
- Inspiring British farming and growing to be more competitive and resilient
- Accelerating innovation and productivity growth through coordinated R&D and knowledge exchange
- Helping the industry understand and deliver what consumers will trust and buy
- Delivering thought leadership and horizon scanning.