SWAL Corporation Limited (formerly known as Shaw Wallace Agrochemicals Limited) is one of the pioneers in the Indian Agrochemical Industry. Committed to the progress of Indian farmers for more than nine decades, its core competency lies in marketing of pesticides and fertilizer mixtures. It is a major player in the industry, enjoying a leadership position in branded sales of Acephate (Starthene) and Ethion (MIT 505). SWAL also has the highest market share in Organic Fertilizer segment in major consuming states of Kerala and Maharashtra with the brand name Sterameal. It has four fertilizer mixing units at Karamadai (Tamil Nadu), Kottayam, Calicut and Kannur (Kerala). Besides, the company also has a job work arrangement for fertilizer mixing at Pune. SWAL's People to Farmer (P2F) team encompasses an All-India sales and distribution network comprising of 150 Plus expert technocrats in the field. Apart from marketing its products, the field force demonstrates their right usage by interacting with the farmers on all aspects of farming technology. The company has a well orchestrated distribution network spanning 24 stock points and about 4000 dealer outlets ensuring availability of products at the right time and the right place.
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