GfK to sell its Animal & Crop Health division

GfK provides marketing research and consulting services. It offers data analysis, research, data collecting, and information reporting to agriculture, horticulture, animal health and nutrition, and human health industries. GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions, offering a broad portfolio of innovative research methodologies in all key regions, bringing consistency, quality, energy and experience to the world market. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.