The Horticentre Group, formerly Veg Gro Supplies Limited, was set up by the Auckland Vegetable Growers Society in 1981. Growers in the region at that time, initially began bulk buying chloropicrin, which was soon followed by technical fertilisers, in order to maintain profitability for themselves as growers. From this very basic enterprise grew Veg-Gro Supplies Limited, set up for growers, run by growersand formed to ensure growers obtained a fair deal when purchasing their horticultural supply requirements.

The Horticentre Group supplies growers with an extensive range of world-class horticultural products supplemented by a large technical field-based team. The Group consists of three well established brands: Horticentre, TasmanCrop and HortFertplus, and is based across New Zealand in 11 strategic locations, with a Merchant Reseller division in Canterbury.

The Horticentre Group is the exclusive importers for: